Image via Nintendo
Nintendo President Shuntaro Furukawa has stated that the Nintendo Switch will not be seeing increased prices “at this point.” Although costs for production have gone up in recent times due to chip shortages, the global supply chain issues, and more, the company wishes to “avoid pricing people out.”
Furukawa said that Nintendo has no plans to raise prices on the Nintendo Switch to “offset rising production and shipping costs.” The comments come about after Meta decided to raise the price of the Meta Quest 2 by $100, referencing the rising “costs to make and ship” Meta’s products.
Furukawa said that the reason Nintendo was not considering a price hike at this point was for two reasons. “In order to offer unique entertainment to a wide range of customers, we want to avoid pricing people out. Our competition is the variety of entertainment in the world, and we always think about pricing in terms of the value of the fun we offer.
“Our products also include software. Nintendo has sold more than 100 million Switch units so far, and it’s important to maintain the momentum of our overall business. Generally speaking, a weak yen makes domestic Switch sales less profitable.”
Furukawa also stated that the OLED model will continue to the least profitable Switch.
“We’re thinking about what we can do. The weak yen may be seen as a benefit for Nintendo, since such a large share of our sales comes from abroad, but our overseas promotional and staff costs also go up. We’re making more inventory purchases in foreign currencies to counter that.”
Furukawa is also hoping that the semiconductor chip shortage will get better in the “latter half of the summer.”
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Zainah Yousef
Zainah Yousef is the author of The Fallen Age Saga and specializes in gaming, social media advice, and reviews. She's been writing all her life and she probably won't stop anytime soon.
