If you run a blog currently, you might be thinking about what ways you can grow your blog even further. There are some simple tips out there like backlinks, on-site SEO, and more. However, a YouTube channel is one of the best ways to drive traffic to your blog. Not only is YouTube one of the biggest platforms out there, but it’s also one of the busiest.
More than 1 billion unique users visit YouTube every month and over 122 million active daily users. It’s one of the biggest video-sharing platforms on the internet. YouTube has also started introducing more ways for content creators to reach out to their viewers as well as new potentials for monetization. Not only that, but YouTube is also a perfect way to drive blog traffic. Answering questions on YouTube often prompts people to go to your page, which can help you in the long-run.
YouTube is Great For Bloggers
When you started your blog, you probably had an idea in mind for what type of content you wanted to produce. If you blog about shoes, then you blog about everything related to shoes. But that written content doesn’t have to just stay written. It can also translate into scripts and videos.
YouTube is a platform that almost acts like its own search engine. If you have a question or you want a review or even a tutorial, you would go to YouTube to find out the answers. YouTube videos are among the most helpful, and many people prefer video content over written content.
You’ll find that a lot of the content you blog about is also something people look for videos of on YouTube. There’s an entire stream of content, revenue, and viewership that you can tap into just by simply starting your YouTube channel.
Is YouTube Too Much Work For Bloggers?
Yes and no. I’m not going to sugarcoat this topic and tell you that YouTube is easy or that blogging is easy. It’s really difficult to say, because when you blog or make YouTube videos, you are taking up a lot of time. You can’t rush the job, because you want to make sure that your videos are good enough so that people click on them.
There’s an entire SEO game for YouTube as well, and a lot of it relates to visuals more than your keywords. Because YouTube is a video-sharing platform, your thumbnail is really important. That might require you to either pay somebody or learn graphic design on your own.
However, if your blog is growing comfortably, try to take an extra few hours from your blogging time to working on a YouTube channel. There is only a win-win scenario involved here.
Is It Realistic to Make Money From YouTube?
YES! It certainly is! If you blog, you probably already have your own revenue stream. This could be ads, affiliate marketing, etc…
Although you do need 1,000 subscribers and 4,000 watch hours to get monetization enabled on YouTube via Adsense, you can still do things like affiliate marketing beforehand. If you already promote some good affiliate links on your blog, you can just promote those on YouTube too.
You’re likely doubling your potential revenue then!
Plus, if you already use Adsense, you can just link your blog’s Adsense to your YouTube channel and aggregate your earnings from the two platforms. That way, you can make even more money.
The nice thing about YouTube is that although you need to be active, you can set your own schedule of when you want to upload videos. So, if you want to upload once a week, go for it! Your time is in your hands. Then, the more people view your videos, the more likely you are to get clicks on ads, affiliate links, and your website.
It’s a great source of passive income for sure!
Quick Guide to Starting a YouTube Channel
If you’ve never started a YouTube channel before, it’s actually really simple. There’s just a few steps that you have to go through and you’re on your way to earning more money and growing your blog!
1. Make a Gmail Account
Unless you already have one, you’re going to need to make a Gmail account. Since Google owns YouTube, this is a must pretty much.
2. Come Up With a Channel Name
You’re likely going to just use the name of your blog/website for this. The DZSH Group has several YouTube channels and they all fall under the same name as our website. This way, if someone looks up your website from your channel name, it’ll make sense.
3. Write Your ‘About Me’
Just import this from your website. If you don’t already have an ‘about me,’ you should get on that now.
4. Branding
A big part of blogging and a YouTube channel is establishing your brand. You need banner art and a profile picture for YouTube. I recommend putting something that relates to your channel.
This is my personal YouTube channel, and as you can see, this is the branding I’ve employed:
I don’t have a blog attached to this channel, but it’s pretty much a good example of what branding looks like. I like video games, Symbiosis is my chosen name, and I write books about military sci-fi. And my brand aligns with my channel’s thumbnails.
5. Use YouTube Studio
YouTube Studio is what you’ll find you’ll have to use the most to analyze your channel’s growth and analytics. It also gives you the ability to customize your channel and everything. Make sure you’re using all of the available features to optimize your channel.
What’s Next?
Now, you can start scripting your first video and filming. If you need an editor, contact revivalaesthetica@gmail.com. He is the one that edits for The DZSH Group, The NSTLKIA Channel, and more. He’s also very talented and we can’t recommend him enough!
Conclusions
So, if you’re still in doubt on whether or not you should start a YouTube channel for your blog, hopefully it’s more clear to you now. There is no harm in putting in a bit of extra effort to grow your business. After all, a blog is a business and you want to make the best revenue possible from it.
Don’t forget to sign up for our newsletter to stay in the loop.
Zainah Yousef
Zainah Yousef is the author of The Fallen Age Saga and specializes in gaming, social media advice, and reviews. She's been writing all her life and she probably won't stop anytime soon.
