It looks like Microsoft is planning on releasing an Xbox mobile storefront to rival Apple and Google. The information was first revealed by the UK government’s investigation of the Activision Blizzard acquisition.
In a report by The Verge, it was revealed that Microsoft presented documents to the UK’s Competition and Markets Authority that claim its purchasing of Activision Blizzard is, in part, to expand its presence in mobile gaming.
In the filing, Microsoft wrote that “the transactions will improve Microsoft’s ability to create a next generation game store which operates across a range of devices, including mobile as a result of the addition of Activision Blizzard’s content.
“Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform.
“Shifting consumers away from the Google Play Store and App store on mobile devices will, however, require a major shift in consumer behavior. Microsoft hopes that by offering well-known and popular content, gamers will be more inclined to try something new.”
It’s not currently known what Xbox’s mobile store would look like, but it would probably be a way for users to purchase and play games through Xbox Cloud Gaming directly from a mobile phone.
Microsoft noted that Activision Blizzard’s mobile titles accounted for more than half of its overall revenue in the first half of 2022. Acquiring Activision Blizzard would provide Microsoft a bigger space in mobile gaming, with games like Candy Crush Saga, Call of Duty: Mobile, and Diablo: Immortal.
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Zainah Yousef
Zainah Yousef is the author of The Fallen Age Saga and specializes in gaming, social media advice, and reviews. She's been writing all her life and she probably won't stop anytime soon.
