Why Nano Influencers are the Next Big Thing -

Social media marketing is one of the biggest things in the industry today. Every major company wants to leverage influencers all across different platforms to get the word on their brand out. For brands and social media users, there is a new trend called “nano influencers,” which are people that typically have less than 10k followers.

Companies are more and more choosing to work with nano influencers because of several factors, including:

Nano influencers have more loyal followers
Higher engagement levels
More dedicated work

It is a powerful marketing strategy for several reasons and if your company is looking to work with a nano influencer, you should definitely consider it.

Why work with a nano influencer?

Smaller audience, but more engagement

Nano influencers may not have millions of followers like celebrities do, but their engagement rates are among the highest in the influencer tiers. Their engagement rates tend to hover around 5%, but can sometimes be even more, sometimes up to 10%.

For example, this nano influencer is focused on men’s health and fitness and has around 4.3k followers. However, despite a smaller audience, he has over 6% engagement on his posts. With a dedicated following that is wholeheartedly interested in the content he produces, you can guarantee that brands benefit from influencers like this.

Credits: instagram.com/revival_aesthetica

The people running these accounts have a following that genuinely cares about what they have to say. That’s why you’ll see them having higher engagement rates. Higher engagement > higher followers for some brands.

Lower rates

Nano influencers are not the same as Kim Kardashian, who most certainly charges millions to make a single post, if not more. Nano influencers understand this and typically will charge brands a much lower starting rate, allowing for a brand with a more restrained budget to get a good outreach without breaking the bank.

Authenticity

Smaller influencers are typically more authentic when it comes to their reviews and posts. They want their followers to genuinely benefit, because chances are, they started out on their page as a passion project more than a source of income.

Brands looking for honest opinions or honest fans can definitely find that in a nano influencer.

Easier to reach out to

Nano influencers are most likely easier to reach out to. Your brand won’t be lost in the plethora of emails and deals some larger influencers get sometimes. Plus, you’ll most likely be working one-on-one with the influencer.

A nano influencer will definitely have more enthusiasm working with your brand and will probably make sure that your brand’s needs are fulfilled and satisfied before the work begins.

Are Nano Influencers the future?

Most likely. Businesses are beginning to see an increase in the value that nano influencers give. If you’re thinking about reaching out to a nano influencer, you definitely should. They’ll be willing to work with you more than you may think.

However, do remember that a nano influencer is still an influencer at the end of the day. Free products don’t work for all influencers, and many nano influencers still require payment. After all, they are performing a marketing service for your brand, so be sure to work with them to find a rate that can satisfy your business and their needs.

Let us know what you think in the comments below. Remember to keep all discussions polite and respectful.

Zainah Yousef is a writer for The DZSH Group. She is also the author of “The Fallen Age Saga.” Her areas of focus are on psychology, politics, public security, and war. She is a frequent contributor in articles on video games and entertainment news.

Zainah Yousef

Zainah Yousef is the author of The Fallen Age Saga and specializes in gaming, social media advice, and reviews. She's been writing all her life and she probably won't stop anytime soon.