The FDA is set to order a removal of all Juul E-Cigarettes from store shelves, and could begin as early as Wednesday.
The ban comes after a two-year review of Juul’s application seeking authorization to continue selling non-fruit-flavored products, according to a report by the Wall Street Journal.
Calls from anti-nicotine groups have grown in recent years against vaping, saying that e-cigs like the ones made by Juul have led to a major surge in smoking by youth. However, those who are with vapes say that they help adult smokers break their habits of smoking cigarettes.
Related: Microsoft has announced a shortage in Xbox wireless controllers
The company behind Juul, Altria, saw stocks falling 8% after the FDA announcement. Although Altria is attempting to create smokeless devices, the majority of their sales comes from their vaping products.
Back in 2020, the FDA required all vape companies to cease selling fruit-flavored pods and ordered companies selling devices like this to submit an application for approval from the FDA.
In September, the FDA banned hundreds of thousands of vapes and electronic cigarettes from being sold, but had not yet commented on Juul.
