Image via FromSoftware
Sony and Tencent have decided to increase their holdings in FromSoftware, the developers behind Elden Ring. The two companies now own 30 percent between them of FromSoftware.
Currently, Sony owns 14.09 percent of the company while Tencent, via its Sixjoy subsidiary, owns 16.25 percent.
Majority stakeholder Kadokawa issued the following statement regarding the investments:
“FromSoftware decided to conduct the Third-Party Allotment to Sixjoy within the Tencent Group, which has strength in its capabilities to develop and deploy mobile games and other network technologies in the global market including China, and SIE within the Sony Group, which has strength in its capabilities to deploy IP in games, videos, and various other media in the global market, concurrently and separately.”
Kadokawa owns 69.66 percent of FromSoftware and asserted that the company would continue to create its own IP.
“FromSoftware will aim to proactively invest in development of more powerful game IP for itself to strengthen FromSoftware’s development capabilities and will seek to establish a framework that allows the expansion of the scope of its own publishing in the significantly growing global market.”
FromSoftware have risen to become one of the biggest developers worldwide, with Elden Ring becoming one of the 10-best-selling games in U.S. history. Additionally, FromSoftware achieved the biggest YouTube launch in history with Elden Ring, scoring 3 billion views in two months.
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Zainah Yousef
Zainah Yousef is the author of The Fallen Age Saga and specializes in gaming, social media advice, and reviews. She's been writing all her life and she probably won't stop anytime soon.
